Fifty sessions, four days, 10 tracks – this is what you can expect at ClickZ Live in San Francisco from August 11 to 14. And brands – big brands – like the Chicago Tribune, Hewlett Packard, Nissan, and many more.
Add to that networking – and lots of it, including meet and greets, cocktail events, “meet the experts” roundtables, and more, and you have a leading digital marketing event.
Brought to you by the folks who produced the SES conference, ClickZ Live is the revamped version of the event, and expands its topical focus to keep pace with the changing landscape of digital marketing.
This year in San Francisco, we’ll see learning sessions in the following tracks:
- Data-driven marketing
- Content marketing
- B2B marketing
- Local and mobile
- Social innovation
- Marketing and technology
- Conversion and ROI
- Display advertising
- Email marketing optimization
- Next-generation search
Here are seven sessions you don’t want to miss …
1. Social Media Marketing With Facebook, Hootsuite, and Ghirardelli
In this “Fireside Chat,” representatives from Facebook (Shannon Sullivan Duffy), Hootsuite (Jeanette Gibson), and Ghirardelli Chocolate Company (Chris Pemberton) will gather on stage with moderator Aaron Kahlow of the Online Marketing Institute to discuss the big picture of social media, including budgeting, staffing, strategies, and how-to tactics.
2. Email Marketing With Amazon
In the session, “Testing and Targeting: A Guide to Building Email People Want,” Katie Seegers of Amazon talks about a data-driven approach to email marketing, isolating performance, measuring impact, and engaging your best customers.
3. Data-Driven Marketing With Pandora
In the session, “Data Deep Dive: Understanding the Voice of Your Customer,” Pandora’s Jack Krawczyk helps attendees decipher the signals versus the noise in data, how to balance metrics that show the big picture of marketing efforts, and the keys to implementing practices and expertise needed for your campaigns.
4. Google Algorithms With eBay and Internet Marketing Ninjas
eBay’s Jordan Koene and Internet Marketing Ninjas’ Chris Boggs talk “Panda, Penguin, Penalties, and More,” including:
- How to keep your brand up-to-date in the face of algorithm updates
- Avoiding website penalties and understanding SEO signals
- How to recognize when you’ve been hit by a penalty
5. Content Strategy With LinkedIn and Stone Temple Consulting
If you’re trying to get a handle on your content strategy, check into “Developing and Sustaining a Winning Content Strategy” with Brian Thorne of LinkedIn and Eric Enge of Stone Temple Consulting. In it, you’ll learn how to formulate a plan, and which brands are leading the way with key examples.
6. PPC With Microsoft and Cisco
Stay in tune with a discipline that’s in constant change in the session “Mastering the PPC Challenge,” with Microsoft’s John Gagnon and Cisco’s Diane Pease. This session will cover:
- Using remarketing to target customers
- The various types of ad extensions, and when to use them
- Best strategies for mobile advertising
7. Mobile Content With Verizon Wireless
With the mobile device surge, marketers need to understand how content factors into the multiscreen world, and what strategies speak to their mobile audience. In, “Designing Content for Mobile,” Dennis Suler of Verizon Wireless talks adapting content to the needs of different screens, measuring what works across mobile, and more.
Keynote sessions at ClickZ Live San Francisco include Bonin Bough of Mondelēz International, who will discuss “Hackonomy” (more on what that means here), and Greg Stuart of the Mobile Marketing Association to discuss “landmark quantitative real-world research from some of the biggest brands,” where he’ll reveal the “true impact mobile has on the marketing mix.”
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?