According to the 1998 fourth-quarter WWITSTM report by Intelliquest, 79.4 million Americans are online.
The Spring 1999 Cyber Stats by Mediamark Research found that 64.2 million American adults use the Internet regularly and almost 84 million have access to the Internet either at home or work.
The Computer Industry Almanac estimates there were 76.5 million Americans online at the end of 1998.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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