MediaVideo80 Percent of U.S. Users Viewed Online Video in April

80 Percent of U.S. Users Viewed Online Video in April

Video ads reached 42 percent of users over the course of the month.

In the U.S., 172 million Internet users watched online video content in April, representing 81.9 percent of the country’s online population, according to data from comScore.

The online measurement firm also estimated 42 percent of U.S. users viewed video ads over the course of the month, with Hulu serving the most impressions, followed by video ad networks Tremor Media and ADAP.TV.

Top U.S. Online Video Properties by Video Ads Viewed April 2011
Property Video Ads April (000) Frequency (Ads per Viewer) Reach of U.S. Population(%)
Total Internet : Total Audience 3,839,196 30.3 42
Hulu 1,139,053 45 8.4
Tremor Media Video Network 603,230 10.2 19.6
ADAP.TV 600,512 11.1 18
BrightRoll Video Network 459,777 6.9 22
Viacom Digital 303,243 13.4 7.5
SpotXchange Video Ad Network 258,429 8.4 10.2
Microsoft Sites 238,031 9.1 8.6
Undertone 218,903 9 8
CBS Interactive 214,550 10.5 6.8
Crosspoint Media 173,557 7.5 7.6
Source: comScore Video Metrix

 

Top U.S. Online Video Content Properties by Unique Viewers April 2011
Property Unique Viewers April (000) Minutes per Viewer
Total Internet : Total Audience 172,064 896.9
Google Sites 142,720 286.1
VEVO 55,151 99.2
Yahoo Sites 53,197 37.5
Facebook.com 46,695 19.6
Microsoft Sites 46,547 40.8
Viacom Digital 42,590 80.4
AOL, Inc. 40,112 42.3
NBC Universal 38,710 13.6
Turner Digital 29,454 33
Hulu 26,193 206
Source: comScore Video Metrix

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