Spending was not disclosed.
“Valuemail is a targeted, useful, value-rich product for advertisers looking to penetrate particular market segments in an efficient and effective manner,” said Gary Brooks, president of emaildirect.
“By partnering with what we consider to be one of the stellar online software providers, emaildirect will be able to help 999software.com achieve its sales and marketing objectives.”
999software.com is an Internet-only retailer that provides its customers with an ever-changing assortment of more than 400 software titles at discount prices of $9.99. The site also offers suggested titles for holidays and special occasions, along with software bundles at prices that are often better than $9.99.
emaildirect is a digital direct marketing company specializing in opt-in email services. It is a member of the Coalition Against Unsolicited Commercial Email (CAUCE).
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