404

The page you requested doesn't exist

We could not locate the page: /clickz/column/2215796/drafting-campaigns-in-an-issuedense-industry

Try one of the featured posts or search the archive below.

Archive

NewslettersNewsletters

🏆 Meet the ClickZ 25 of 25 Winners!

PLUS: Brand-building is so back

Zihan Lyu

NewslettersNewsletters

What the State of Creativity 2025 means for you

PLUS: Pride 2025 and the retail balancing act

Zihan Lyu

Digital MarketingDigital Marketing

+1+1

Pride 2025 and the Retail Balancing Act

ClickZ

NewslettersNewsletters

How AI Is Upending Marketing

PLUS: Everything Marketers Need to Know About AI Search

Zihan Lyu

NewslettersNewsletters

How Brands Are Winning the Race for Consumer Attention

PLUS: Nike’s Amazon U-Turn

Zihan Lyu

Thought LeadershipThought Leadership

+1+1

Nike’s Amazon U-Turn – Why the Swoosh Is Back and What It Means

Zihan Lyu

NewslettersNewsletters

Aligning CIOs and CMOs for Success in the AI Era

PLUS: Drinks on us at The Lead Summit

Zihan Lyu

NewslettersNewsletters

The triple-P framework for brand search

PLUS: Ran a standout campaign in 2025?

Zihan Lyu

ThirdLove’s 2025 Triumph: 78 Sizes, Data, DTC, and Devoted Fans

Lee Arthur

The ROI of Brand: What Levi’s Q1 Performance Reveals About Full-Funnel Marketing in 2025

Lee Arthur

ClickZ AwardsClickZ Awards

ClickZ Unveils The 25 of 25: Recognizing the Elite in Digital Marketing Campaigns

ClickZ

Thought LeadershipThought Leadership

+1+1

The Retail Imperative: Data, AI and the New Consumer Reality

Lee Arthur