Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
Kevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless ... read more
Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video ... read more
2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk ... read more
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design ... read more
When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is ... read more
Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn ... read more
This post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ... read more
Images matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out.