How multi-touch attribution can guide financial institutions through a decade of digital transformation

Industry Developments How multi-touch attribution can guide financial institutions through a decade of digital transformation

6m Sam Carter
5 things to consider when selecting a multi-touch attribution vendor

Data & Analytics 5 things to consider when selecting a multi-touch attribution vendor

11m Clark Boyd
Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

11m Sam Carter
Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

Marketing Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

5y Ben Plomion
Embracing the Reality of Multi-Touch Attribution

Analytics Embracing the Reality of Multi-Touch Attribution

6y Vinoaj Vijeyakumaar
SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Asia SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

6y Adaline Lau
The Math Behind Multi-Touch Attribution

Display Advertising The Math Behind Multi-Touch Attribution

7y Xuhui Shao
Whitepaper: Multi Touch Attribution

Whitepaper | Data-Driven Marketing Whitepaper: Multi Touch Attribution

3m
Data-Driven Attribution: What is it and why should I use it?

Whitepaper | Data-Driven Marketing Data-Driven Attribution: What is it and why should I use it?

3m
4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

9m Tereza Litsa
The 'must-knows' on how to achieve a data-driven attribution model

Analyzing Customer Data The 'must-knows' on how to achieve a data-driven attribution model

2y Sam Carter
Fospha's Exclusive Attribution Product Demo

Fospha's Exclusive Attribution Product Demo

2y Stephanie Karlas
It’s time to deal with the next fraud frontier: attribution

Ad Industry Metrics It’s time to deal with the next fraud frontier: attribution

2y Alan Beiagi
Is Everything We’ve Ever Learned About Attribution Really Wrong?

Analytics Is Everything We’ve Ever Learned About Attribution Really Wrong?

5y Neil Mason
Upgrade Your Analytics Insights With Fractional Attribution

Marketing Upgrade Your Analytics Insights With Fractional Attribution

5y Stephanie Miller
Do You Actually Have an "Attribution" Problem Worth Solving?

Analytics Do You Actually Have an "Attribution" Problem Worth Solving?

5y Neil Mason
Attribution Exposed: What Content Marketers Need to Know

Marketing Attribution Exposed: What Content Marketers Need to Know

5y Ben Plomion
Bring Your Attribution Model up to the 21st Century

Marketing Bring Your Attribution Model up to the 21st Century

5y Stephanie Miller
Lift-Off! A New Study on Attribution and Revenue

Data-Driven Marketing Lift-Off! A New Study on Attribution and Revenue

6y Richard Roberts
Digital Marketing Attribution: Tapping the Data Disruption

Marketing Digital Marketing Attribution: Tapping the Data Disruption

7y Stephanie Miller
The Attribution Model: Unmasking Bad Behaviors

Display Advertising The Attribution Model: Unmasking Bad Behaviors

7y Maxwell Knight
New Year, New Attribution Model

Display Advertising New Year, New Attribution Model

8y Xuhui Shao
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

1y Sam Carter
Local Innovation - What's the Next Big Thing?

Local Local Innovation - What's the Next Big Thing?

5y Gregg Stewart
Five trends to improve your martech strategy in 2019

Marketing Technology Five trends to improve your martech strategy in 2019

3w Tereza Litsa
Data in martech: How to better measure, attribute, and manage it

Data & Analytics Data in martech: How to better measure, attribute, and manage it

4w Kimberly Collins
"Stores are the new media": Q+A with Adobe's Michael Klein

Retail "Stores are the new media": Q+A with Adobe's Michael Klein

4w Mike O'Brien
Research: Actionable insights from data still marketing’s biggest challenge

Data & Analytics Research: Actionable insights from data still marketing’s biggest challenge

1m Kimberly Collins