More NewsA Behavioral Network for Branding Campaigns

A Behavioral Network for Branding Campaigns

Tacoda's CPM-based behavioral ad network, which the company talked about in April , officially launched today

Tacoda’s CPM-based behavioral ad network, which the company talked about in April, officially launched today.

Called Audience Networks, it boasts approximately 60 million uniques on 800 or so Web sites. Early advertisers include Delta, TGIFridays, Radisson, Western Union and eBay; and two thirds of clients have renewed. A longer list of participating sites can be found in the news release.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts