A Car Configurator for Straphangers

Car lovers with PDAs, Treos and other fat-screened devices ought to get a kick out of Volvo’s car configurator for mobiles. The app lets them specify exterior color, interior fabrics, wheels and other features. But here’s where it loses me: Once you build your dream car, you can the then “contact a Volvo dealer, if desired, to place the order.” Aw guys, did you have to saddle the poor thing with an e-commerce app? Let branding be branding.

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