Cannes, France– The second half of the week at Cannes was as gorgeous, weather-wise, as the first half. When they weren’t cooped up in the Palais des Festivals, attendees strolled Le Croisette or hit sponsored beach parties thrown by agencies and media companies.
Watch below for glimpses of the Yahoo beach party, a late night crowd outside the Gutter Bar, and a smile-activated ice cream vending machine – created by SapientNitro for Unilever – that has dispensed approximately 6,000 frozen treats this week.
Follow Zachary Rodgers on Twitter at @zachrodgers.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more