Another downward trending forcast, this time from eMarketer. The research firm has removed a digit from its 2009 interactive advertising spend forecast.
eMarketer’s predicting 8.9 percent growth in ad spend next year, as opposed to the double-digit call they (and most other firms) were making last summer – in their case, 14.5 percent.
Glum? You shouldn’t be. Growth is growth. You’d rather be working in financial services or the auto industry and experience negative growth? Times are tough all over, but up is still up.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.