Another downward trending forcast, this time from eMarketer. The research firm has removed a digit from its 2009 interactive advertising spend forecast.
eMarketer’s predicting 8.9 percent growth in ad spend next year, as opposed to the double-digit call they (and most other firms) were making last summer – in their case, 14.5 percent.
Glum? You shouldn’t be. Growth is growth. You’d rather be working in financial services or the auto industry and experience negative growth? Times are tough all over, but up is still up.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more