What? You didn’t know Microsoft had a contextual network? Well, it doesn’t. Yet. But
Jensense did some intrepid digging on the site for the MIX conference, and came up with a name: ContentAds. If you expected something more imaginative, well, you’re just going to be disappointed.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.