The Authentication and Online Trust Alliance (AOTA) just announced a quarter of Fortune 500 companies now authenticate their e-mail and domains, an important step in combating phishing and other nefarious practices.
In the past 20 months, this group’s Sender ID adoption has soared from a mere seven percent to over 25 percent..
E-mail authentication has been the subject of an impressive push from government and trade organizations including the FTC. It’s also a requirement for members of the Direct Marketing Association and Email Sender and Provider Coalition, (ESPC). These groups estimate more than 85 percent of all e-mail marketers are now compliant. Authentication is also a best practice reccomended by TRUSTe, the Messaging Anti-Abuse Working Group (MAAWG) and Anti-Phishing Working Group (APWG).
AOTA’s “>Authentication Summit takes place in Boston this year. I’ll be speaking — but mostly listening — to a great lineup of industry experts as they discuss the very critical issues of online authentication, identity, and reputation.
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