A Short Movie Contest, With Intel Inside
The "Intel Indies" on AtomFilms requires directors use an Intel processor as part of their production process.
The "Intel Indies" on AtomFilms requires directors use an Intel processor as part of their production process.
Intel’s brand is baked into a new AtomFilms.com indie movie contest, in a marketing effort that’s a hybrid of sponsorship and “branded entertainment” models.
The short movie challenge, dubbed the Intel Indies Film Contest, calls on video and animation directors to create live action or animated shorts on a specific theme and awards $45,000 in cash and home electronics equipment to winning entrants.
Films must incorporate the theme of “magic wand” and use an Intel processor as part of their production process. A panel of judges includes Intel staff along with Tinseltown directors and film experts.
The contest will be promoted through keyword advertising on search engines, ad placements on AtomFilms.com, promotion in AtomFilms’ newsletter, and PR efforts with sites that target film-makers.
Besides raising Intel’s profile among participants in the contest, the company plans to use video submissions in its own multi-channel marketing efforts.
“Intel is looking at this as an opportunity to have content they can showcase in a number of different marketing channels as well,” said Scott Roesch, VP and general manager of AtomFilms. “Some of the details on what that may be is something we’re… holding back until later in the program.”
AtomFilms has conducted what it calls “branded entertainment” efforts of a similar nature in the past. Marketing partners have included Mountain Dew, Lucasfilm, Sony, Honda and HP.
Of these, both HP and Sony used material submitted to sponsored contests in their own marketing efforts. Back in 2002, Sony sponsored the “Make Your Mark” promotion whereby anybody could pitch a film idea, and possibly receive the film equipment with which to create it. Later, it showcased the resulting films at a big event at the South by Southwest film festival, and eventually integrated that material with a print campaign.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article