The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few clicks away, what steps can brands take to manage their reputation effectively?
For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from multiple sources in seconds. Here are five of the most interesting and innovative.
Despite predictions of its downfall, email still delivers the highest ROI of any direct marketing channel.
But, for it to be effective, it must be done right.
This new report conducted by ClickZ Intelligence aims to uncover the key trends in email marketing as well as help you assess whether your email marketing provider is truly helping you to fulfill your marketing potential in this new era.
Online presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performance, trends, and so much more. Here are five multi-purpose tools that can manage every aspect of digital marketing and save your team time and money.