More NewsA Web Development Deal Goes Sour

A Web Development Deal Goes Sour

An interesting tale of a Web site development deal gone wrong appears in Ad Age , which reports thatAvalanche client Rx Remedy , a consumer health mag, claims to havebeen "left adrift."

An interesting tale of a Web site development deal gone wrong appears in Ad Age, which reports that Avalanche client Rx Remedy, a consumer health mag, claims to have been “left adrift.”

Avalanche Solutions, recently acquired by Razorfish, was hired in December 1996 to create a promotional Web site for the mag by May 1997. “Fourteen months and $280,000 later, Remedy Online still doesn’t have its Web site and has severed ties to Avalanche,” the article says.

However, the site should be ready for a preliminary launch next month, Ad Age said.

Peter Seidler, Avalanche chief creative officer, was quoted as saying problems developed because Remedy kept changing the site’s technical specifications, and the health magazine never signed a contract with Avalanche.

Valorie Weaver, Remedy Publishing executive vice president-general manager, was quoted as saying Remedy didn’t receive a final version of a contract until months into the project, and its lawyers advised against signing it to avoid getting stuck in a contract dispute.

It’s an interest ing read if you’re involved in a similar situation–or want to avoid one.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts