More NewsABCNews.com Launches “Newsmakers” Campaign

ABCNews.com Launches "Newsmakers" Campaign

New York City-based ABCNews.com islaunching "Newsmakers,"its first major advertising campaign, featuring the tag line, "Ready when youare."

New York City-based ABCNews.com is launching “Newsmakers,” its first major advertising campaign, featuring the tag line, “Ready when you are.”

The campaign highlights newsmakers from around the world and focuses on ABCNews.com’s at-work user base that values the immediacy of online news.

Solutions Marketing, a division of Grey Advertising based in Stamford, CT, designed the campaign. Billings were not disclosed.

The campaign has both local and national components, and capitalizes on research confirming that people are going to the Web for news during the workday. ABCNews.com said that its own research indicates that it receives a majority of visits during the workday.

Local advertising efforts will be focused on the New York City area, specifically on at-work users. For one month, bus sides in Manhattan will feature ABCNews.com advertisements and the “Newsmaker” campaign will be featured on subway MetroCards and on coffee cups at suburban train stations and city street vendors. Also, ABCNews.com posters will be plastered around Manhattan.

Nationally, promotional spots will appear on ABC Television. In addition, Web banner advertisements will run across Buena Vista Internet Group Web sites, including ABC.com, Disney.com, ESPN.com and the GO Network, as well as selected Web sites.

The campaign features five prominent news figures–Fidel Castro, Saddam Hussein, Nelson Mandela, Madeleine Albright and Janet Reno. Each figure has an individual headline that will be placed against a vibrant backdrop.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts