Online advertisers targeting Spanish speakers may have a new amigo in About.com, which has launched “About en Español.” The 14-year-old company’s headline for the site on Friday was “Compras seguras en Internet,” which means “Internet safe shopping” in English.
About en Español currently includes content about movies, music, kids, dogs, Internet for beginners, personal computers, literature, makeup, and spreadsheets. About.com, property of The New York Times Co., said it expects to have around 100 of such sections by the end 2011.
Evan Minskoff, VP of marketing for About.com, told ClickZ that the Spanish-language site will help advertisers reach “search-driven users in a new language, across new topics, and in a way that further positions their brands as relevant, actionable solutions to our users’ specific needs.”
Minskoff suggested that some ads could appear in English instead of Spanish, depending on the brand’s objectives. “[We work] with our advertisers to ensure that their communications are packaged and positioned in a way that delivers both the best user experience and the best results for the marketing goal at hand,” he said.
The marketing VP said advertising for the Spanish-language site will be sold through About.com’s existing sales team.
The company also announced it will increase by 25 percent the specialty content made by its “guides” on the newly redesigned About.com (English-language version). About.com’s so-called guides are freelance writers who manage content in topical categories such as traveling in Greece. Meanwhile, the new content will largely be focused on the food, health, home, parenting, and automotive categories.
In addition, the site plans to double its how-to and do-it-yourself video content this year.
The About Group reported revenue of $136 million in 2010, an increase of 12.4 percent compared to 2009.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.