About.com Offers Sponsored Links
In a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, which it'sselling to the highest bidder.
In a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, which it'sselling to the highest bidder.
In a move to further monetize the traffic on its network of vertical content sites, About.com on Monday unveiled “Sprinks,” sponsored contextual links, which it’s selling to the highest bidder.
As in GoTo.com‘s (GOTO) model, the advertiser who agrees to pay the most for the links gets the highest placement, and advertisers also suggest on what content areas their links should appear, with the final decision going to About.com (BOUT).
The links will appear on the content pages, on Luna Network partner pages, on keyword search pages, and on a special “Sprinks” site that will be launched later.
The company is beginning to sign up advertisers on Monday, but the links themselves won’t appear until About.com flips the switch on a site redesign later this week — an overhaul that aims to make each section seem more like its own vertical site.
“With Sprinks we further demonstrate the efficiency and scalability of our business model,” said Scott Kurnit, chairman and chief executive officer of About.com.
The addition of “Sprinks” is the latest move by About.com to bring in more revenue from advertising. The company recently launched the Luna Network, which ties About.com’s vertical content sites with similarly-focused sites and allows About.com to sell advertising across all of the properties. The company also recently announced plans to acquire direct marketing firm Sombasa Media, which owns technology for the personalization of email content.
Initial advertisers for “Sprinks” include Amazon.com, DealTime.com, Bizland.com, Value Voyager, and bathclick.com.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article