Big pharma ad dollars anyone? About.com is
all about health content in the past year or so, and the firm’s latest symptom is its purchase of health ratings and info site UCompareHealthCare.com. The New York Times Company stands to add more original health content to its site through the acquisition. I’m sure the site will enhance About’s search optimization prowess, considering it’s a warehouse for ratings on hospitals, clinics, nursing homes, mammography centers, and docs. The site also has a “Decision Assistant” that helps people measure quality of care provided by hospitals. According to Paid Content, About will make the newly-added content free to users.
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