About.com will now feature related articles links on guide pages through a relationship with contextual matching tech firm Sphere and blog search company Clickability.
According to a press release, users will be able to access over 1.3 million pieces of original content through “Related Articles” listings on About.
The About site already features Google AdSense links throughout its guide-created content, in addition to links to other areas of the About site, making for what some might consider a relatively cluttered page (though not necessarily more busy than any other site). So, it’ll be interesting to see how they integrate this new set of links.
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