Absolut Behind Miracle Anti-Michael Jackson Drug Viral

KW.jpgEver seen a spoof ad on the NYC subway?

No? That’s what I thought.

Which is why my mind got bent six ways when I noticed BeKANYE yesterday on the downtown R train. Value proposition: two fizzy tablets dropped in water transform you from a white guy with receding chin and hairline into…well, Kanye West.

I couldn’t find it online, but a friend did this morning. Funny thing is this afternoon, at the offices of a major publication, someone had tacked a digital printout of the subway print camapign to their monitor. This at least confirmed I had not been hallucinating of the subway (always a possiblity in +90 degree heat).

Absolut’s the culprit, mocking direct and infomercials.

Related reading