Ever seen a spoof ad on the NYC subway?
No? That’s what I thought.
Which is why my mind got bent six ways when I noticed BeKANYE yesterday on the downtown R train. Value proposition: two fizzy tablets dropped in water transform you from a white guy with receding chin and hairline into…well, Kanye West.
I couldn’t find it online, but a friend did this morning. Funny thing is this afternoon, at the offices of a major publication, someone had tacked a digital printout of the subway print camapign to their monitor. This at least confirmed I had not been hallucinating of the subway (always a possiblity in +90 degree heat).
Absolut’s the culprit, mocking direct and infomercials.
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