More NewsAcademic Question? Ask Google

Academic Question? Ask Google

Google Scholar could prove a valuable promotional tool for publishers and libraries -- maybe advertisers, too.

Google has unveiled a search tool for the discovery of academic literature. Called Google Scholar, the new search platform lets searchers query academic publications of many stripes for peer-reviewed papers, theses, books, abstracts, technical reports and other documents.

The market for scholarly searching is potentially a desirable one for advertisers. Students generally fall within the hard-to-reach 18- to 34-year-old demographic, and purveyors of academic services and products may be willing to pay to market directly to a large population of student researchers and college faculty.

The Beta-release of the service doesn’t appear to display ads. Google couldn’t immediately be reached to confirm this, or to speculate on whether it will consider keyword bidding on the platform.

Paid search aside, the Scholar platform will likely prove a valuable promotional tool for libraries and publishers seeking a wider audience. For most searches, the service turns up only abstracts. Searchers will therefore likely use the online interface to discover documents of interest, which must later be obtained in their entirety through a publisher or library.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts