Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months.
Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with slow loading times. The latest Google research shows that 53% of people will leave a site that fails to load in three seconds or less.
But AMP will soon be a key battleground in search, as AMP listings are now spreading throughout organic mobile results. Publishers and organisations may find the need for AMP implementation will reach the tipping point early in 2017. And although AMP may not be a ranking factor yet, time will tell.
In order to celebrate AMP’s one year anniversary, David Besbris, VP Google Search, AMP Project Lead at Google has revealed a plethora of stats to convince you of AMP’s success, as well as an infographic republished at the bottom of the page.
A DoubleClick study earlier this year compared ad performance on AMP and non-AMP mobile pages across 150 publishers.
The results are as follows:
Of course all the above findings should be taken with a pinch of salt, as they are directly from the Google AMP team. Implementing AMP isn’t as easy as it’s made out to be, and in some cases, AMP is leading to lower CTR.
There’s also no guarantee that Google won’t ditch this format in 12 months time, much the same way it did with authorship. And AMP is ultimately another way of keeping you anchored to yet another Google property.
But hey, here’s a nice infographic to make you forget all your anxieties…