More NewsAccipiter AdManager Price Cut 50% by Engage Technologies

Accipiter AdManager Price Cut 50% by Engage Technologies

In a move to make its ad serving software more widely accessible to themarket, EngageTechnologies announced a permanent 50% reduction in software prices forthe Accipiter AdManager product.

In a move to make its ad serving software more widely accessible to the market, Engage Technologies announced a permanent 50% reduction in software prices for the Accipiter AdManager product.

The new pricing model, effective immediately, applies to all levels of the software, and to both perpetual and quarterly subscription licenses. Engage also announced beta availability of the first Engage-enabled Accipiter solutions.

By combining this price cut with the beta launch of ad management products that have been enhanced with behavior-based profiling, Engage said it is taking Internet advertising to the next level as a result of the recent Engage/Accipiter merger.

“Ad serving software has become part of the basic online advertising infrastructure and should be priced accordingly. We believe this pricing strategy makes room in the market for Engage’s next generation technology–profile-enabled targeting–and that Engage-enabled advertising solutions will provide distinctive value,” said Chris Evans, CEO of Accipiter.

Advertisers using Engage-enabled Accipiter products can go beyond existing site-centric contextual and registration-based ad targeting to visitor-centric profiles, accessed in real-time from Engage Technologies’ database of anonymous Web profiles, Engage said.

Accipiter was acquired eight weeks ago by CMG Information Services and merged with Engage Technologies.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts