More NewsAccrue Wins Five Technology Customers

Accrue Wins Five Technology Customers

Accrue Software Inc. , a provider of Website analysis software, said that five technology companies havestandardized on Accrue Insight to analyze online user behavior and measurethe effectiveness of their corporate Web sites, online stores, andcorporate intranets.

Accrue Software Inc., a provider of Web site analysis software, said that five technology companies have standardized on Accrue Insight to analyze online user behavior and measure the effectiveness of their corporate Web sites, online stores, and corporate intranets.

New customers are Apple Computer Inc., Micro Warehouse Inc., Rational Software Corp., and Synopsys Inc. Financial details were not disclosed.

Accrue Insight is an enterprise-class Web site analysis solution developed for complex, highly trafficked and rapidly growing sites. Accrue uses sophisticated Java visualization techniques to communicate information about both content data (number of hits, bytes served, browser type and user domain breakdowns) and network delivery (time required for page delivery, pages stopped in transit and effective line speeds).

The information allows more intelligent online marketing decisions to improve online customer service, online sales, site offerings, site performance and ultimately increase return on investment, the Sunnyvale, CA-based company says.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts