Accrue Software Inc., a provider of Web site analysis software, said that five technology companies have standardized on Accrue Insight to analyze online user behavior and measure the effectiveness of their corporate Web sites, online stores, and corporate intranets.
New customers are Apple Computer Inc., Micro Warehouse Inc., Rational Software Corp., and Synopsys Inc. Financial details were not disclosed.
Accrue Insight is an enterprise-class Web site analysis solution developed for complex, highly trafficked and rapidly growing sites. Accrue uses sophisticated Java visualization techniques to communicate information about both content data (number of hits, bytes served, browser type and user domain breakdowns) and network delivery (time required for page delivery, pages stopped in transit and effective line speeds).
The information allows more intelligent online marketing decisions to improve online customer service, online sales, site offerings, site performance and ultimately increase return on investment, the Sunnyvale, CA-based company says.