Stamford, Conn.-based ACNielsen Corp. said it is forming a new operating unit, ACNielsen Media International, to strengthen its leadership in international media measurement, including Internet use.
The new unit will combine into one global organization the company’s long- established international broadcast and print capabilities, including television audience measurement, advertising expenditure measurement, readership and other media research services.
“We are committed to increasing our media measurement services around the world and to capitalizing on the opportunities created by new cable, satellite and Internet services,” said Nicholas L. Trivisonno, chairman and chief executive officer of ACNielsen.
Steven Yung, currently managing director of ACNielsen North Asia, has been named president of ACNielsen Media International, reporting to Michael P. Connors, vice chairman of ACNielsen.
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