ACNielsen eRatings.com, a joint venture between international market research company ACNielsen Corp. and U.S. Internet audience tracking group NetRatings, launched the British end of its global effort to measure the Web.
The Nielsen//NetRatings service is aimed at setting an international standard for Internet site publishers, media buyers, marketers and advertisers to measure cyber traffic.
“Enterprises know they need to thoroughly understand consumer behavior on the Internet,” said Bill Pulver, president of ACNielsen eRatings.com.”
There is a clear and immediate need for a global industry standard to measure audience behavior and advertising on the Internet.”
The company said it plans to track 92 percent of the world’s Internet population by 2001.