Acteva Names Young & Rubicam as Agency of Record

After a formal review, Acteva (formerly known as TixToGO, the Marketplace for Activities) has awarded its advertising account to Young & Rubicam San Francisco.

Billings were not disclosed.

“Originally, Young & Rubicam’s reputation as consummate professionals drew us to the firm,” said Lu Cordova, CEO of Acteva.

“After meeting with the team, we were certain that their wealth of experience, talent and energy offered just the right ingredients for building our brand, creating market awareness and relaying our exciting story.”

“With an ever-increasing number of Internet startups knocking at our doors, we are required to be selective in forming relationships,” said Austin McGhie, president of Y&R.

“After meeting with Acteva’s management team and reviewing their plans for the future we knew immediately we wanted to partner with them for the long term.”

Acteva is creating what it calls a Marketplace for Activities. The company was formed in 1997 to design and operate a simple and cost-effective way to provide online booking, ticketing, reservations, registrations, donations and a full range of activity management services to support these transactions.

Y&R said it has begun work on developing Acteva’s new identity as well as crafting a worldwide branding strategy centered on the company’s recent name change.

Young and Rubicam/SF opened its doors in 1978 and is a full service agency executing both online and off-line advertising and has approximately 200 employees with more than $250 million in annual billings. Clients include Sony, Adobe and Chevron.

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