StatsAudienceActive Home Internet Users by Country, December 2008

Active Home Internet Users by Country, December 2008

Italy bounces back with a 3.6 percent gain in active home Internet users.

Of 10 worldwide countries, only America and Switzerland lost active Internet users in the last month of 2008, according to Nielsen Online.

The remaining eight countries increased their population of active Internet users by a minimum of half a percentage point. Italy, which was down by as much as 1.16 percent in November, went up by 3.6 percent. That equates to 611,461 new active home Internet users for December. Other countries with full percentage-point gains include the United Kingdom (4.93 percent), Japan (2.93 percent), Germany (1.61 percent), and Spain (1.42 percent).

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, December 2008
Country November 2008 December 2008 Growth (%) Difference
Australia 11,519,124 11,576,309 0.50 57,186
Brazil 24,419,045 24,545,405 0.52 126.360
France 28,771,595 28,955,721 0.64 184,126
Germany 38,757,308 39,382,877 1.61 625,569
Italy 16,999,367 17,610,828 3.60 611,461
Japan 49,198,183 50,638,687 2.93 1,440,505
Spain 18,057,909 18,315,052 1.42 257,143
Switzerland 3,798,531 3,742,101 -1.49 -56,430
U.K. 28,374,245 29,772,512 4.93 1,398,267
U.S. 155,624,855 153,326,129 -1.48 -2,298,727
Source: Nielsen Online, 2009

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