Of 10 worldwide countries, only America and Switzerland lost active Internet users in the last month of 2008, according to Nielsen Online.
The remaining eight countries increased their population of active Internet users by a minimum of half a percentage point. Italy, which was down by as much as 1.16 percent in November, went up by 3.6 percent. That equates to 611,461 new active home Internet users for December. Other countries with full percentage-point gains include the United Kingdom (4.93 percent), Japan (2.93 percent), Germany (1.61 percent), and Spain (1.42 percent).
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
|Worldwide Active Internet Home Users, December 2008|
|Country||November 2008||December 2008||Growth (%)||Difference|
|Source: Nielsen Online, 2009|
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more