The Internet population wavered in February in six of the 10 countries tracked by Nielsen Online.
Switzerland saw a 3.4 percent decline in the number of active Internet home users compared to January. The next biggest drop came in Australia with a 2.53 percent loss. The U.K., Italy, the U.S., and Japan each saw the number of home users drop by under 1.0 percent during the same period.
An increase in the number of active Internet home users was reported in four countries: Brazil (4.47 percent); France (4.05); Spain (1.82); and Germany (0.32) in February compared to January.
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
|Worldwide Active Internet Home Users, February 2008|
|Country||January 2008||February 2008||Growth (%)||Difference|
|Source: Nielsen Online, 2008|
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more