Active Internet users in the 10 countries tracked by Nielsen Online fluctuated between December 2008 and January 2009.
The United Kingdom dipped the most, going from 29.8 million Internet users in December 2008 to 28.8 million in January 2009, a decline of 3.14 percent. That follows a 4.93 percent drop in the U.K. from November to December 2008.
Showing the biggest increase of the 10 was the United States; there were 156.7 million active Internet users in January, an increase of 3.4 million or 2.22 percent compared to the prior month. That followed a decline of 1.48 percent in December, or 2.3 million active Internet users.
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
|Worldwide Active Internet Home Users, January 2009|
|Country||December 2008||January 2009||Growth (%)||Difference|
|Source: Nielsen Online, 2009|
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more