StatsAudienceActive Home Internet Users by Country, March 2009

Active Home Internet Users by Country, March 2009

The Internet population is down in Australia, up in the U.K.

The population of active Internet users in the 10 countries tracked by Nielsen Online went up almost across the board.

Australia was the one country where the number of Internet users decreased, at a rate of 4.91 percent. In February and into March parts of Victoria, a region in Australia, were stricken by major fires. The fires might be the cause of the lower number of active Internet users.

The U.K. experienced a 6.11 percent increase in active Internet users, a turnaround from the 3.14 percent drop in January.

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, March 2009
Country February 2009 March 2009 Growth (%) Difference
Australia 12,090,358 11,496,358 -4.91 -593,699
Brazil 24,806,130 25,457,070 2.62 650,941
France 29,048,856 29,942,172 3.08 893,316
Germany 36,064,430 37,091,022 2.85 1,026,592
Italy 16,740,304 17,686,382 5.65 946,078
Japan 47,697,327 48,923,223 2.57 1,225,896
Spain 18,832,433 19,295,233 2.46 462,800
Switzerland 3,667,056 3,692,639 0.70 25,583
U.K. 27,849,946 29,550,591 6.11 1,700,646
U.S. 153,839,882 155,034,306 0.78 1,194,424
Source: Nielsen Online, 2009

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