StatsAudienceActive Home Internet Users by Country, November 2007

Active Home Internet Users by Country, November 2007

Internet usage continues to remain a constant for many households.

The number of active Internet home users increased in all but 2 of the 10 countries tracked by Nielsen Online in November.

Active home Internet users receded in the U.K. (-1.14 percent) and in Switzerland (-0.81 percent). Combined, it was a loss of 326,506 active Internet home users.

Overall, the number of active Internet homes increased 1.96 percent over the previous month. The countries with the highest uptake include Brazil (8.32 percent); Australia (7.28 percent); Japan (2.75 percent); and Italy (2.23 percent).

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, November 2007
Country October 2007 November 2007 Growth (%) Difference
Australia 10,833,733 11,622,791 7.28 789,058
Brazil 19,881,432 21,535,769 8.32 1,654,337
Switzerland 3,897,450 3,865,916 -0.81 -31,534
Germany 34,457,137 35,135,442 1.97 678,305
Spain 14,846,589 15,035,766 1.27 189,177
France 23,732,828 24,206,135 1.99 473,307
Italy 18,424,505 18,835,274 2.23 410,769
Japan 46,416,314 47,692,193 2.75 1,275,879
U.K. 25,866,815 25,571,843 -1.14 -294,972
U.S. 148,228,186 149,880,630 1.11 1,652,445
Totals 346,584,989 353,381,759 1.96 6,796,770
Source: Nielsen Online, 2007

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