Active Home Internet Users by Country, November 2008

The number of active Internet home users remained consistent in nine of the 10 countries tracked by Nielsen Online each month.

Italy’s active Internet user base went down by 1.16 percent. The rest of the countries observed increased in the number of active Internet users. The greatest gains in Internet users were seen by Spain (6.37 percent), the United States (3.45 percent), Brazil (3.14 percent), and France (2.83 percent).

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.


Worldwide Active Internet Home Users, November 2008
Country October 2008 November 2008 Growth (%) Difference
Australia 11,346,884 11,519,124 1.52 172,240
Brazil 23,675,854 24,419,045 3.14 743,191
France 27,979,594 28,771,595 2.83 792,001
Germany 38,478,891 38,757,308 0.72 278,417
Italy 17,199,273 16,999,367 -1.16 -199,905
Japan 48,534,416 49,198,183 1.37 663,766
Spain 16,976,783 18,057,909 6.37 1,081,126
Switzerland 3,728,697 3,798,531 1.87 69,833
U.K. 28,218,112 28,374,245 0.55 156,133
U.S. 150,441,473 155,624,855 3.45 5,183,383
Source: Nielsen Online, 2009

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