The Internet audience increased at a rate of less than one percent in December, with growth in eight of the 11 countries tracked by Nielsen//NetRatings. The rate of growth appears to be slowing.
After experiencing a significant growth of 6.82 percent in November, Brazil Internet users dropped off -2.57 percent in December. The South American country has an active home user Internet population of 12.5 million users. Spain was the highest-gaining active Internet user population with a 3.46 percent increase.
France (1.06 percent growth) outpaced the U.K. (0.9 percent growth) in new Internet users, though the U.K. Internet user population remains larger. Broadband adoption in France is currently greater than it is in the U.K.
Japan experienced a turnaround in new users. November data detail a -1.29 percent drop in active users. Japan increased its number of users by 2.59 percent to total 40.1 million subscribers.
Nielsen//NetRatings uses a gold standard sampling methodology applied worldwide. The sampling allows for aggregation of data on a regional and global basis.
|Active Home Internet Users by Country, December 2005|
|Source: Nielsen//NetRatings, 2006|
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?