The Internet audience increased at a rate of less than one percent in December, with growth in eight of the 11 countries tracked by Nielsen//NetRatings. The rate of growth appears to be slowing.
After experiencing a significant growth of 6.82 percent in November, Brazil Internet users dropped off -2.57 percent in December. The South American country has an active home user Internet population of 12.5 million users. Spain was the highest-gaining active Internet user population with a 3.46 percent increase.
France (1.06 percent growth) outpaced the U.K. (0.9 percent growth) in new Internet users, though the U.K. Internet user population remains larger. Broadband adoption in France is currently greater than it is in the U.K.
Japan experienced a turnaround in new users. November data detail a -1.29 percent drop in active users. Japan increased its number of users by 2.59 percent to total 40.1 million subscribers.
Nielsen//NetRatings uses a gold standard sampling methodology applied worldwide. The sampling allows for aggregation of data on a regional and global basis.
|Active Home Internet Users by Country, December 2005|
|Source: Nielsen//NetRatings, 2006|
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more