Active Internet Users by Country, August 2004

Nielsen//NetRatings found that the overall at-home global active Internet universe for 12 selected countries barely changed from July 2004 to August 2004. Roughly 157,000 active users dropped off the Internet over the month, representing a decline of just half of one percent.

The United States broke its losing streak, posting a gain for the first time since March. Japan added the most active users for the month, while Switzerland exhibited double-digit growth.

Italy lost the most active users, resulting in the highest percentage loss for the month. The UK dropped roughly half of the users that were added in July.


Active Internet Users by Country, August 2004, Home
Country July
2004
August
2004
Growth Change
Australia 8,739,841 8,817,815 0.89% 77,974
Brazil 11,616,420 12,019,552 3.47% 403,133
France 14,295,081 14,222,597 -0.51% -72,484
Germany 29,741,567 29,215,331 -1.77% -526,236
Hong Kong 2,733,220 2,673,388 -2.19% -59,832
Italy 15,704,455 14,930,690 -4.93% -773,765
Japan 34,715,991 35,646,372 2.68% 930,381
Spain 7,997,175 7,466,380 -6.64% -530,794
Sweden 4,411,124 4,694,397 6.42% 283,273
Switzerland 3,004,881 3,321,652 10.54% 316,772
United
Kingdom
22,417,315 21,783,154 -2.83% -634,161
United
States
136,609,169 137,038,072 0.31% 428,903
TOTALS 291,986,237 296,829,401 -0.05% -156,837
Source: Nielsen//NetRatings

Nielsen//NetRatings has expanded its tracking system to include Internet applications, and calculates active users as the number of people that actually go online in a given month, rather than the number of people with access.

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