Nielsen//NetRatings found that the overall at-home global active Internet universe for a number of selected countries grew less than 1 percent from January 2004 to February 2004. Hong Kong exhibited the largest growth rate at over 8 percent, while Japan added the most active Internet users over the month.
Nielsen//NetRatings has expanded its tracking system to include Internet applications, and calculates active users as the number of people that actually go online in a given month, rather than the number of people with access.
|Active Internet Users by Country,
February 2004, Home
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The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a report from Strategy Analytics.