The overall at-home global active Internet universe for 12 selected countries nudged up incrementally by 1.34 percent from August 2004 to September 2004, Nielsen//NetRatings found. The increase represents almost 4 million new active users for the month.
The biggest percentage gainer in September was Spain (13.82 percent) with just over 1 million additional active users. Italy reversed of last month’s trend when it lost the most active uses, by posting the highest numerical gain in September, with almost 1.7 million active users added (an 11.33 percent increase).
The largest decliner on a percentile basis was Hong Kong, which lost 7.11 percent (just over 190,000 users). The U.S posted the largest numerical user decline, just over 1.6 million (a 1.18 percent drop). The fall in US active users returns the country to a losing streak posted from April through July of this year.
|Active Internet Users by Country, September 2004, Home|
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more