ACTV Names Executive VP
ACTV Inc. in New York City named David Ziskind as executive vice president ofACTV Net, the company's Internet division.
ACTV Inc. in New York City named David Ziskind as executive vice president ofACTV Net, the company's Internet division.
ACTV Inc. in New York City named David Ziskind as executive vice president of ACTV Net, the company’s Internet division.
Ziskind had been director of worldwide sales strategy for Lotus Development Corp., a subsidiary of IBM.
In his new role, Ziskind will spearhead ACTV’s expansion into the e-business, Internet advertising, and corporate training fields, driven by the company’s patented HyperTV technology.
HyperTV is a proprietary Java-based software technology that permits the simultaneous delivery of streamed video and Web URLs directly to users.
“HyperTV is an elegantly simple, yet incredibly potent technology that leverages the convergence of various media–particularly the Web, broadband and digital video,” said Ziskind. “I was impressed by the company’s vision to see the wide-reaching impact HyperTV could have not only in areas such as corporate training, but also in Internet advertising and interactive entertainment with the emergence of digital cable and broadband technology.”
“We have successfully applied our HyperTV technology to the education market with eSchool Online,” said Bruce Crowley, president of ACTV Net. “However, we have long believed that HyperTV can have broad implications beyond education. With David leading our sales force, we can begin to fully capitalize on our powerful software technology and expand our selling opportunities.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article