More NewsAd Exhibition

Ad Exhibition

The history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising's New Age at the New York Public Library's Science, Industry and Business Library

The history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising’s New Age at the New York Public Library’s Science, Industry and Business Library. The exhibit will debut during Advertising Week, and then run from September 27 to December 31.

Assembly of examples for the Opt In to Advertising’s New Age presentation benefited from participation from The One Club, who opened its extensive archive of advertisements dating back to the 1800s.

The OPA says advertisements will be displayed in each medium’s element. Commercials will run on a large television while radio adverts can be heard from a mock-up radio. An oversize computer monitor and mouse will allow visitors to the exhibit to access ads to see the “evolution of online advertisements.”

This exhibit will likely be a “must see” for Advertising Week attendees, and will travel to Los Angeles and Chicago in 2006.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts