The history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising’s New Age at the New York Public Library’s Science, Industry and Business Library. The exhibit will debut during Advertising Week, and then run from September 27 to December 31.
Assembly of examples for the Opt In to Advertising’s New Age presentation benefited from participation from The One Club, who opened its extensive archive of advertisements dating back to the 1800s.
The OPA says advertisements will be displayed in each medium’s element. Commercials will run on a large television while radio adverts can be heard from a mock-up radio. An oversize computer monitor and mouse will allow visitors to the exhibit to access ads to see the “evolution of online advertisements.”
This exhibit will likely be a “must see” for Advertising Week attendees, and will travel to Los Angeles and Chicago in 2006.
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