More NewsAd Falloff Bites into NYTD Revenue

Ad Falloff Bites into NYTD Revenue

Revenues from the NYTD operations fell off by more than $2 million in the second quarter, a 12 percent drop from the same year-ago period.

The falloff in online display advertising, particularly from dot-com and technology clients, has hurt the pockets of New York Times Digital (NYTD) , the gray lady’s interactive arm.

The company said revenues from the NYTD operations fell off by more than $2 million in the second quarter, a 12 percent drop from the same year-ago period. In the second quarter of 2000, NYTD raked in $17.5 million, mostly from Web-based advertising.

NYTD, which operates the free NYTimes.com and Boston.com destinations, has resisted the urge to go the premium content route but the contracting ad market is beginning to hurt the bottom line.

On the positive side, the company said the reduced revenue was partially offset by growth in classified advertising revenue, which was up almost 40 percent in the second quarter.

Excluding items, NYTD’s total costs in the quarter dropped 44 percent from the previous year’s second quarter. Operating losses were $1.1 million compared with $11.7 million in the same quarter last year.

The company said lower operating losses were mainly due to strong cost reduction efforts, including decreased staffing, promotion and systems costs.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts