Ad Network Aims for Sustainability Set
GreenAds promises to bundle an environmentally and socially aware audience for the marketers of green and good-for-you products.
GreenAds promises to bundle an environmentally and socially aware audience for the marketers of green and good-for-you products.
A new online ad network hopes to draw media spending from companies interested in reaching a socially and environmentally aware audience.
The network, called GreenAds, launched in beta this week with a range of Web sites in five categories. Publishers include “Grist Magazine,” DrWeil.com, E Magazine.com, and blogs TreeHugger and MetaEfficient. Text ads and a wide range of banners are among the formats available, along with an email blast option. Advertisers can place orders on either a CPM (define) or CPC (define) basis.
The firm, which bills itself as “the values-based online ad network,” has a total potential reach of approximately 2 million monthly uniques, according to the company.
GreenAds’ first advertiser is “Ode” magazine, and CEO Perry Goldschein said the firm is in talks with several national advertisers interested in buying media. Though only “Ode” has signed up thus far, Goldschein said he’s received interest from a broad swath of verticals, including retail, automotive, and telecommunications.
“On the Fortune 1000 side, you might have companies like Toyota and Honda that put out hybrid cars and companies like Staples that have a commitment to operating in a socially responsible way,” he said.
Categories in which advertisers can buy media include sustainability and environment; health and wellness; spirituality and personal development; and social responsibility and fair trade. The company has also launched a B2B channel for green business products.
GreenAds has slated its official launch for October 1.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article