The partnership allows ad pepper to offer online advertising opportunities to its clients across 29 Italian destination Web sites. Financial arrangements were not disclosed.
Active Advertising also will be able to offer online advertising opportunities to its Italian clients across ad pepper media’s European network of more than 170 sites and across the network of more than 350 sites of its U.S. based partner AdSmart and its South American partner Netfuerza.
“Active Advertising’s leadership position and deep understanding of the Italian market will ensure that we provide our clients with the best and most professional support in that market,” said Joachim Rabe, European director for ad pepper media international. “The strength of their Web site portfolio will undoubtedly make a valuable addition to our fast growing European network.”
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