Reports that Yahoo will shortly lay off several hundred staffers should come as no surprise to those of us who have tracked the company over the past year (See ClickZ's recent coverage linked below)
Reports that Yahoo will shortly lay off several hundred staffers should come as no surprise to those of us who have tracked the company over the past year (See ClickZ’s recent coverage linked below). CEO Jerry Yang foreshadowed this moment during his very first earnings call in July when he promised change at the company. And he more recently reinforced that promise with his October declaration that Yahoo would narrow its focus to become a “starting point” for consumers and a powerful Web-wide inventory source for advertisers.
Reading between the lines, one spin on those comments goes like this: Content operations jobs are going away, and by the way, we’ll be eliminating the walls (and redundancies) between our ad network holdings.
If that interpretation has any merit, many ad sales and operations folks at BlueLithium, Right Media and its in-house network sales group might be getting pink slips for Valentine’s Day. If I were a betting man I’d put money on it. After all, back in September Jupiter analyst Emily Riley told ClickZ Yahoo was “considering merging and retraining sales teams” and “centralizing sales efforts” across all its acquired properties.
Related:
Yahoo Shows Signs of Display Ad Growth in Q3, Builds Publisher Network
Yahoo’s Exec Departures: Brain Drain or Natural Exodus?
Yahoo Buys BlueLithium, Dreaming of Network Dominance
Yahoo’s Yang Promises Changes Following Q2 Earnings Talk
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article