Ad Spend by Business Size

Research firm Outsell, Inc. posted another segment of its annual report today. It breaks out online advertising in a new form of segmentation, by company size.

Large companies with 1,000 or more employees, seen as the fastest-growing segment of online advertisers, are expected to grow their Internet ad spend by 21.3 percent. That’s 10-times print’s expected growth. Small companies with fewer than 100 employees are expected to experience an 18 percent growth in online ad spending, compared to 9.2 percent growth in print.

The report calls attention to small businesses, stating the potential revenue for publishers who court these companies. Sponsored search is one ad type that has room to grow with small business, currently 46 percent of small businesses use Google AdWords versus 66 percent of large companies.

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