Adauction.com took a step off-line, saying it will host the auction of advertising space on “one of the nation’s most desired billboards” — on Highway 101, Silicon Valley’s main thoroughfare, near San Francisco International Airport.
Adauction.com said it is conducting this “first-of-its-kind” auction to demonstrate how the online auction process can provide equal access to high-demand ad space for all buyers, while also giving venue owners the opportunity to reach a larger audience of media buyers.
In order to generate interest Adauction.com is running its own ad on the billboard with copy that reads, “Next Item Up For Bid: This Billboard.” The auction opens July 15.
Adauction.com provides a business-to-business e-commerce service for buying and selling media. More than 4,000 media buyers are registered.