Adauction.com Signs More Web Publishers

San Francisco-based Adauction.com said it has signed about six new Web publishers that will make ad inventory available in its online media marketplace.

More than 150 Web publishers now offer inventory through Adauction.com, a business-to-business e-commerce service for buying and selling media.

Among the new sites are Hoover’s Online, Monster.com, REALTOR.com, Autoweb.com, Ask Jeeves and worldlyinvestor.com.

Also, over the past four months, Adauction.com said it has increased its advertiser base to more than 2,200 media buyers. New initiatives include an advertising campaign launch in November 1998, a seminar series that offers industry forums, and buyer loyalty programs such as Netcentives’ ClickRewards that allows new and repeat buyers to earn frequent flyer miles.

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