Microsoft today began serving 100% of its paid search ads in the U.K. through adCenter, replacing all of the Yahoo Search Marketing ads it had been showing previously on MSN and Windows Live properties. AdCenter has been in pilot in the UK market since early June, and now joins France and Singapore, which launched in September, and the U.S., which went live on adCenter in May.
In order to win share away from Google and Yahoo, Microsoft is touting its audience intelligence and advanced targeting capabilities, which it says will deliver advertisers a higher ROI.
“By offering access to improved audience intelligence and generating increased conversion rates, we expect Microsoft adCenter to deliver a higher return on investment to our search advertisers,” Sharon Baylay, general manager of Microsoft’s online services group in the U.K., said in a statement.
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