More NewsAd/Content Compatibility

Ad/Content Compatibility

Clicked on a link in a BusinessWeek.com e-mail newsletter this morning, and landed in the publication's video center

Clicked on a link in a BusinessWeek.com e-mail newsletter this morning, and landed in the publication’s video center. Was pleased to see a message telling me the content was free, and brought to me by the sponsor. A pre-roll ad for Microsoft ran. So far, so good.

But then, right when I was getting all geared up for my content, I got a blue screen that said “The story you’ve selected is unavailable in this format. Please use Internet Explorer on Windows to view the clip.” Now, I know Microsoft was the sponsor, but this is ridiculous. Publishers, if you’ve got technical limitations like this, tell the user up front. Don’t wait until after the advertising to disappoint. There’s always the risk of it reflecting badly on your sponsor.

UPDATE: Later in my experience on the site, I clicked to go to a story and started reading. Then, suddenly, the page refreshed and I was watching an interstitial ad (for FedEx). Needless to say, I took advantage of the “skip this ad” link. It’s one thing to be served an ad before you start reading the content, but to be interrupted? That’s just not cool.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts